hauser lacour has now been working on an extensive redesign of the ‘alpine baselayer’ product range for winter 2013/14 since 2012. we’d like to take this opportunity to extend our heartfelt thanks to prof. holger jacobs and his team at minddesign
in london for their fantastic teamwork on the project. go to project
campus verlag: cover design
not only do we work on the corporate design, communications strategy and at present the new website for our long-standing client campus verlag; we also produce some of their book covers. the latest is “deal!” by jack nasher, who was recently a guest on german tv presenter stefan raab’s show. go to project
alte oper frankfurt: 2013/14 season
as part of our corporate design process we have devised and designed the brochure for alte oper frankfurt’s 2013/14 season. the brochure provides an appropriate framework for the wide-ranging program, devoting a chapter to its new focal topics and offering interviews providing background information.
introducing: culture identities
– design for museums, theaters and cultural institutions. the new publication by gestalten verlag promises a unique insight into one of the “freshest and most experimental areas of graphic design”. we are gratified that as the “spearhead of present-day graphic design” our work for mmk has had a photo spread devoted to it. link zum shop.
mgk siegen: new website
for 8 years now hauser lacour has handled the corporate design of museum für gegenwartskunst siegen – and we have recently had the opportunity to redesign the website. flexible modules make for more rapid access to the museum’s highly diverse program.
at the same time, we have also improved the museum’s poster design in order to ensure greater flexibility of design whilst, at the same time, remaining concise and easy to read. corporate design
website alte oper frankfurt
following the successful launch of the corporate design of alte oper frankfurt, the new website is now also online. at www.alteoper.de
the renowned concert hall and congress center presents its diverse program in an emotionally-charged context.
deutsche börse group: corporate design
hauser lacour is to conceive the new corporate design for deutsche börse group. this includes all print media and advertisement concepts. further media work will follow. we are particularly delighted with this commission, having conceived the deutsche börse cd across all media five years ago.
Sony in hall 4.at the ifa 2012
the sony trade fair stand at the ifa presents over 900 products in a circular space. In the center stand the brands as they bracket all the product areas – and a clip projected 360° turns the center into a powerful user-experience-area. On the project
product branding and packaging
we are glad to welcome swiss mountaineering equipment makers mammut on board as a new client. we are proud to have won the branding pitch in the “alpine base layer” product segment.
for the publishers at campus verlag we designed campus magazine as part of the brand and campaign relaunch. the magazine is presented as a supplement with germany’s manager magazine and on view in lufthansa and railway lounges. The magazine as live book
IFA trade fair stand 2012
we are developing the communications design for the 6,000-square-meter trade fair hall 4.2, which will be exclusively devoted to sony. together with our partner SCHMIDHUBER in munich we won an international pitch in the spring.
branding, cd and website
we came up with a new concept for SCHMIDHUBER’s brand, cd and website. the new image does justice to the company’s evolution from architecture studio to a leading specialist in corporate architecture and brand management in space. No.1 in the current HORIZONT ranking – congratulations!
coinciding with dr. stephan pauly’s appointment to the helm of frankfurt’s alte oper, hauser lacour devised a new corporate design for the opera, with a particular focus on the concept and design of “pegasus”, the new program for kids and teens. the new image spans all fields of communications such as print media, outdoor advertising and the website, which will go live in september.
fraport ag – guidance system
together with intégral ruedi baur zürich and albert speer architekten, as&p, we are developing the guidance system for the new fraport ag company headquarters in the Frankfurt airport complex.
hauser lacour presents the serien.lighting brand in a series of elaborate product films
. the five films will premiere between april 15 and 20 at light+building in the frankfurt messe. at the same time the films provide a spectacular prelude to the relaunch of the brand’s website www.serien.com
brand, campaigns, covers
for our long-time client campus we both considerably revised the brand and redesigned its biannual campaigns. good advertising for good books from frankfurt. since then, we have been continually managing the budget and also designing selected book covers.
red dot designpreis – jury
this year, professor laurent lacour will be a member of the jury at red dot. the award is one of the most notable design prizes in the world. the international jury will spend three days judging over 1,500 entries. www.red-dot.org
deutsche börse group
we have been working on deutsche börse’s corporate design for over eight years now and were recently handed the reins for their testimonial campaign to promote the planned merger with the new york stock exchange. the campaign involved contributions from celebrities such as prof. norbert walter, frank lehmann, fred b. irwin, pascal roller and johnny klinke, for which we developed the design, managed photo shoots and produced over 50 advertisements.
property branding taunusturm
international property developer tishman speyer is behind this beacon project – like the messeturm and opernturm before it. hauser lacour is currently working to effectively position this landmark property development project, developing the website, project book, construction hoarding and all other marketing materials.
art directors club, jury 2012
stefan hauser has been appointed to the jury of the art directors club. for more than 45 years the award has stimulated new ideas in the constantly changing communications industry. In the course of two days, the international jury will assess some 2,850 entries.
fraport ag – communications strategy
fraport ag’s sustainability management team called upon hauser lacour to develop a multi-year communications strategy to enhance the profile of the rhinemain regional park, fraport-umweltfond’s largest project, in the region and in particular among the airport’s employees. one element of the concept is the “fraport regionalpark open”, a festival for vehicles with alternative propulsion systems, which is due to take place for the first time on september 1 and 2.
museum of the year 2011!
congratulations: the museum für gegenwartskunst siegen has been voted “museum of the year 2011” by AICA, the international association of art critics! we are happy to be able to look back on just short of seven years of innovative and creative collaboration with one of germany’s most exciting exhibition houses.
kölner philharmonie corporate design
hauser lacour have come up with a corporate design for the kölner philharmonie, which does justice to their first-class, versatile concert program – the vibrant design set to appeal to a wide audience. the design will premiere on the occasion of the philharmonie’s 25th anniversary and the 2011/2012 season
siemens at the ifa
hauser lacour and franken architecten now are nominated for the german design award 2010 with the projects "siemens newblue".
interactive elements and a clear graphical language gave the visitors an impressive visual and haptic experience of last year’s key theme of energy efficiency and its embodiment in siemens product design.
the branding and corporate design scheme for the de gruyter publishing house will be exhibited at this year’s cxi in mainz. together with the publisher’s CEO dr. sven fund, we were able to report on an (almost) hitch-free design process. an extract from the lecture can be found at vimeo
ad frm – seid neugierig!
to coincide with the adc summit 2011, a city map has been created for ad frm – a Frankfurt-based interest group for the creative sector – which combines the most important addresses in the industry with a whole load of useful local tips. the iPhone app, which connects to Google Maps, can be downloaded at www.addfrm.de